Writing on PR, media and the business of design.
Industry notes on PR, media and the business of design. No noise, unsubscribe anytime.
How Interior Designers Can Choose Interior Design Magazines UK for Advertising
A practical guide for interior designers on how to choose interior design magazines UK for advertising, with insights on editorial calendars, timing and media strategy.
How to Navigate British Interior Design Magazines: A PR Guide for Designers
Understanding the editorial landscape of the UK's leading interiors magazines — from The World of Interiors to House & Garden, Elle Decoration, Livingetc and Homes & Gardens.
How to Choose the Right Design Show: A Guide for Brands and Designers Entering the UK Market
Entering the UK design market? This guide reviews 11 of the most influential design shows — from emerging talent platforms to luxury collectible fairs — helping brands and designers find the best stage for visibility, press coverage, and international growth.
BowerBird Review: Essential Marketing and PR Tools for Interior Designers
An honest two-year review of Bowerbird.io — the PR platform connecting interior designers and architects with journalists — and how it compares to traditional PR agencies.
How to Get Published in The English Home Magazine: A Guide for Interior Designers and Brands
A PR guide to The English Home — the UK's best-selling interiors title abroad — covering what the magazine looks for, who should submit, and how to pitch a project that aligns with its heritage editorial vision.
How to Get Published in Period Living Magazine: A Practical Guide for Designers and Homeowners
A PR guide to Period Living — the UK's best-selling period homes magazine — covering its editorial focus, who gets featured, and how to pitch heritage projects, restorations and craft-led brands.
How to Get Featured in Ideal Home Magazine: A PR Guide for Interior Designers and Brands
A practical PR guide to Ideal Home — the UK's best-selling interiors magazine — covering its readership, editorial focus and how designers, homeowners and affordable brands can pitch their work.
How to Get Published in House Beautiful UK: A Strategic PR Guide for Emerging Interior Designers
A strategic PR guide to House Beautiful UK — why it's the ideal entry point for emerging interior designers, what editors look for, how to pitch, and who to contact.
Instagram Client Funnel: A Guide for Interior Designers
How Instagram really works as a client acquisition channel for interior designers — paid ads, lead magnets, real studio examples, and a bonus tool to test your sales process.