Press & media relations for design brands.

Press Consultation

Discover your brand's editorial potential.

• —Are preparing to launch a new collection or product
• —Want to build long-term editorial visibility rather than one-off publicity
• —Need clarity on which publications and editorial opportunities are the best fit
• —Want expert advice on positioning their brand and collections for the media
• —Need guidance on imagery, press materials and launch timing
• —Plan to manage PR in-house but want a professional strategy before getting started

• —A review of your brand, collections and current positioning
• —An evaluation of your editorial opportunities and the strongest story angles
• —Recommendations on the most relevant publications, editors and editorial formats to target
• —Expert feedback on your photography, press kit and supporting materials
• —Advice on launch timing, seasonal opportunities and media planning
• —Clear, practical next steps tailored to your brand and PR goals

Press Strategy & Pitching Plan

A written plan setting out who to pitch, how and when.

• —Have a collection or launch calendar for the year ahead
• —Want a clear, prioritised press roadmap
• —Need positioning and messaging defined before outreach
• —Are building an in-house press function

• —Brand positioning and press narrative
• —Target publication list by tier and section
• —Launch and seasonal timing plan
• —Pitch angles for each product story
• —Press material and imagery checklist
• —A written action plan

Media Contact Base & Collection Mailings

A curated press list, kept warm with regular collection updates.

I build and maintain a media contact base tailored to your category, then send regular, well-written mailings when new collections, colourways or collaborations launch, so editors and stylists hear from you consistently rather than occasionally.

• —Release new collections or products several times a year
• —Have no press list, or an outdated one
• —Want to stay on editors' and stylists' radar year-round
• —Need product placement in shopping and trend pages

• —A curated, category-specific media contact base
• —Ongoing list maintenance and updates
• —Written press releases and collection mailings
• —Scheduled sends around each launch
• —Follow-up with key editors
• —Coverage tracking and reporting

Brand Representative

Ongoing press representation, as an extension of your team.

Rather than promoting a single launch, I represent the brand: managing editorial relationships, product placement, journalist requests, press loans and expert commentary throughout the year.

• —Want consistent press presence across the year
• —Are entering or growing in the UK market
• —Would like long-term relationships with editors and stylists
• —Prefer their press function managed professionally

• —Annual press strategy
• —Ongoing pitching and product placement
• —Monitoring journalist requests
• —Press loans and sample coordination
• —Expert commentary and founder profiling
• —Event and trade show press support
• —Monthly reporting