A boutique editorial practice.

Editorial Strategy Session

Clarify the potential of a single project before you start pitching.

• —Have recently completed a project
• —Want to understand if it has editorial potential
• —Need advice on where to pitch it
• —Want to discuss photography, storytelling and timing
• —Are planning to manage their own PR but would like expert guidance first

• —A review of one completed project
• —An editorial potential assessment
• —Recommended publications
• —Self-PR opportunities
• —Practical next steps and an editorial strategy

Editorial Audit

A comprehensive review of your portfolio and editorial opportunities.

• —Have several completed or unpublished projects
• —Want to understand which projects should be pitched first
• —Need an objective review of their portfolio
• —Want to identify the right publications for each project
• —Are planning their PR independently but need a clear roadmap

• —Portfolio review
• —Project prioritisation
• —Publication recommendations
• —Editorial positioning
• —Photography assessment
• —Self-PR opportunities
• —A written action plan

Editorial Representation

Ongoing editorial representation for interior designers seeking consistent visibility in leading design publications.

Rather than promoting a single project, I work as an extension of your studio. I identify editorial opportunities, pitch completed projects, monitor journalist requests and help position you as a trusted voice within the design industry.

• —Have several completed projects ready for publication
• —Want to secure editorial coverage throughout the year
• —Would like to build long-term relationships with editors
• —Want to be featured as an expert in design media
• —Prefer to focus on running their studio while their editorial outreach is managed professionally

• —Editorial strategy
• —Ongoing portfolio review
• —Project pitching
• —Monitoring journalist requests
• —Coordination of expert commentary
• —Communication with editors
• —Editorial opportunity tracking
• —Monthly reporting